Oba Lamidi Olayiwola Atanda Adeyemi III, the present Alaafin of Oyo from Alowolodu family, was born on October 15, 1938. He succeeded Alaafin Gbadegesin Ladigbolu II on 14th January 1971. He is the son of Oba Adeyemi II, the former Alaafin of Oyo. His Majesty, Oba Lamidi Olayiwola Atanda Adeyemi III, was chosen by the kingmakers on November 18, 1970, and then moved into the palace after completing the necessary rites under the tutelage of the Oyomesi. In the process, he was inducted into the mysteries of Sango and the Orisa. He was also made to undergo these inductions in order to be the direct representative of these deities on earth. He was taken through these processes so as to know all the chants, the proverbs, oriki (lineage praises) of all the past Obas. More so, it was during the various purification and cleansing processes, at the grounds of Yoruba ancient shrines that Oba Adeyemi III made a covenant with the illustrious Yoruba ancestors that he would defend, protect and add glamour to the Yoruba norms and tradition; vowing to be the icon, the embodiment of Yoruba culture and, he had since then taken his covenant seriously and had delivered the dividends of his covenant. In 1980, the Federal Government appointed Kabiyesi Oba Lamidi Olayiwola Atanda Adeyemi III as the pioneer Chancellor of the newly established University of Sokoto, now Uthman Dan Fodio University, Sokoto.
It must be noted that for the period of those years, Oba Adeyemi III presented several academic and reasoned memoranda on the university education and on contemporary issues published both nationally and internationally. The university, in appreciation to his contributions and achievements, honoured him with the Degree of Doctor of Letters (LL.D) Honoris Causa. At the time of Adeyemi III Chancellorship, the university recorded absolute peace as the normal calendar was never disputed for a day.
His Sport Life: All work and no play they say, makes Jack a dull boy. The ruler as many may have known and as many will find incredulous, is a sportsman. Before his ascension on to the throne of his forefathers, he trained and still trains as a boxer. He runs; jogs and plays football. He also wrote articles under pen names in newspapers, writing about himself and his experience. He is an astute cultural historian with passion. Once someone becomes the Alaafin, the totality of his life is service to the people and humanity in general. The Alaafin has no life of his own; day and night he is for the service of the Yoruba race and humanity.